Tricia McKinnon, CEO & Founder, Indigo9 Digital Inc.

Tricia McKinnon, CEO & Founder, Indigo9 Digital Inc.


I founded Indigo9 Digital Inc. to help organizations use digital to reach their potential.  Never has there been a time when we have had access to so many consumers and markets with such low barriers to entry.  But with this opportunity to reach consumers like never before comes the challenge of heightened competition. Competition from established organizations and young entrepreneurial companies who realize that digital is a powerful pathway to success. 

At the same time technological changes keep the digital world evolving at a rapid pace.  With all of this change, innovation and competition partnering with Indigo9 Digital can help you to differentiate your organization.  Differentiation is not easy or there would be more inspiring examples of what you need to do to standout in a crowded marketplace. Contact us today and learn more about how we can help you to achieve your goals and dreams (yes, dreams too! I am still dreaming, I hope you are too)

My Commitment to Excellence

I am committed to excellence in both my personal and professional endeavours:

  • Have held several senior level strategy roles with a focus on accelerating sales growth (at Deloitte Consulting, Sears Canada, Holt Renfrew and Cadillac Fairview) 
  • Have world class strategy consulting experience 
  • Instructor, Social Media Fundamentals for Beginners online course, available on
  • Hold a Digital Marketing Management Certificate, MBA and BComm from the University of Toronto 
  • Recipient of several awards and scholarships including the Gordon Cressy Student Leadership Award (recognizing students who make outstanding contributions to improving the world around them and inspiring others to do the same) and the Lisa Hamann Memorial Award (awarded for excellent leadership skills, academic standing and involvement in extracurricular activities) 
  • Avid reader, read 50+ books each year 

What People Are Saying About Indigo9 Digital Inc.

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“Tricia’s curiosity for everything digital is what drove her well researched digital solutions for our online community.  She understands the future of digital and how to design a digital strategy that meets our user’s needs.”

- Sheldon Dookeran, Associate Director, Rotman School of Management