Detailed Insights on The Top Digital Trends in 2018
Organizations that continue to lead the wave of innovation in 2018 are Amazon, Apple and Google whose products and services we can’t seem to live without. If you aren’t paying attention new innovations may pass you by, leaving you scratching your head wondering…. when did that happen? To keep you on the pulse of what’s happening in our digital world here are three digital trends to keep an eye on in 2018.
1. Amazon Continues to Dominate
In 2018 Amazon will continue its reign as the digital leader. Amazon is number one in eCommerce sales in the US with a 44% share. That number is expected to grow to 50% of all eCommerce sales in the US by 2021. Its next closest competitor is eBay with a distant 6.8% share. Even global juggernaut Apple only has 3.6% of eCommerce sales in the US. Amazon is also the first channel that consumers use when conducting product searches with 55% of product searches starting on Amazon, 28% starting on search engines and 16% starting on retailer websites. Amazon is also expected to over-take Macy’s as the largest seller of apparel in the US.
Amazon’s dominance means that it is setting the standard for the way we shop and other retailers are scrambling to stay relevant. Do you remember the days before 2-day shipping or when you asked your best friend for an opinion on a new dress instead of consulting a product review?