8 of the Best Augmented Reality Shopping Apps to Try Today

Sephora’s Virtual Artist

Sephora’s Virtual Artist

By Tricia McKinnon

You are shopping for furniture and you just found a piece you absolutely love. Then the agonizing sets in. Will it? or won’t it? Fit into your space? And even if it does fit will it look good next to that side table you bought last Christmas? That’s where augmented reality shopping apps can make a difference. Typically they let you see what a piece of merchandise looks like in your home before you buy it or if you want to buy a new pair of eyeglasses they can show you what the glasses look like on you without a trip to the store. Use of augmented reality is still at its infancy with only 20% of people in the US using augmented reality at least once per month. But they have the potential to change the way we shop.

Many retailers are coming out with augmented reality apps to make it easier for you to select the perfect item. Here are eight retailers that have augmented reality functionality in their apps. Maybe you should give one of them a try before your next trip to the mall or in the case of Amazon before your next order. All of these apps are available to iOS or Android users with the exception of Warby Parker’s app which was rolled out first to iOS users.

1. Home Depot

Home Depot’s Augmented Reality Functionality in its Mobile App

Home Depot’s Augmented Reality Functionality in its Mobile App

In 2017 Home Depot expanded the functionality in its main mobile app to allow users to overlay Home Depot merchandise on any room in their home.  The app can ascertain the dimensions of a select number of Home Depot items ranging from refrigerators to chandeliers.  That enables the consumer to have a 3D visual of a product in any space they want to see a product in. This app is worth a try as Forrester Research recently ranked Home Depot’s mobile app as the number one retailer mobile app due to its functionality and user experience.


IKEA Place Mobile App

IKEA Place Mobile App

IKEA’s augmented reality app IKEA Place will change the way you buy furniture.  Using the IKEA Place app take a picture of your living room. The app automatically measures the space, then it provides recommendations on furniture that fits in the space.  IKEA’s app was one of the first apps to be released using Apple’s augmented reality technology.  

3. Wayfair

Wayfair’s Augmented Reality Functionality in its Mobile App

Wayfair’s Augmented Reality Functionality in its Mobile App

Wayfair has functionality called View in Room 3D in its main mobile shopping app.  Using only a smartphone, customers can see what Wayfair’s furniture looks like within their homes.  

The Co-Founder and Co-Chairman of Wayfair, Steve Conine has said that “we knew early on that augmented reality had the potential to completely transform the way people shop for their homes, and as its quickly moved toward mainstream adoption, we’re excited to have played an integral role in shaping the experience for millions of shoppers.”

4. Target

Target’s Augmented Reality Functionality in Its Mobile App

Target’s Augmented Reality Functionality in Its Mobile App

Target has functionality on its mobile website to enable customers to digitally see products in their homes.   The functionality called See it in Your Space was launched in 2017.  Similar to other AR furniture shopping apps it allows customers to see what various furniture items look like within their own homes in a 3 D view. During the initial launch there were only 200 products that customers could digitally see within their space but Target has made plans to have thousands of products available for this feature.  

5. Sephora

Sephora’s Virtual Assistant App

Sephora’s Virtual Assistant App

Sephora’s innovative mobile app contains a Virtual Artist. The Virtual Artist uses facial recognition technology to allow customers to digitally try on products.  Customers scan their face using the app.  Then they can try on different shades of makeup using the app. If a customer likes their simulated look they can quickly and easily buy the products through the app.  Within the app customers can also take makeup tutorials.  For example, if a customer takes a contouring tutorial the app will overlay the contouring look on the customer’s face digitally. 

6. Amazon

Amazon’s Augmented Reality Functionality in Its Mobile App

Amazon’s Augmented Reality Functionality in Its Mobile App

Amazon recently teamed up with L’Oreal to bring augmented reality to its beauty shoppers.  The new functionality which can be found in Amazon’s shopping app allows customers to see which shades of lipstick look best on them.  To use the app all a customer has to do is take a photo or video of themselves using their phone’s camera or they can upload a photo. Then they can select a range of different lipstick colours to try on.  If you don’t want to “try on” the makeup yourself you can select a model that has a similar skin tone to yours and see what the makeup looks like on her. 

L’Oreal owns the augmented reality technology. While customers can only try on lipstick for now other types of beauty products will be introduced in the future with eye shadow up next.   Speaking about the launch, Nicolas Le Bourgeois, Head of Amazon Beauty said: “this launch is another important milestone in our vision to be the best possible place for customers to discover and buy beauty products online.”

7. Nike

Nike’s Augmented Reality Functionality in Its Mobile App

Nike’s Augmented Reality Functionality in Its Mobile App

Nike recently added a new augmented reality feature in its app called Nike Fit.  The feature allows customers to find their true shoe size.  To enable the app’s functionality all users have to do is point their phone’s camera at their feet and the app will determine their shoe size. All of this this can be done from the comfort of the customer’s home in less than a minute.  Once the customer’s shoe size is determined it is saved in the app. If a customer shops in-store all a sales associate has to do is scan a QR code in the app and they can retrieve the customer’s size.  With more than an estimated 60% of people wearing the wrong size shoe size this app will help customers to get the shoe that fits.

8. Warby Parker

Warby Parker’s Augmented Reality Functionality in Its Mobile App

Warby Parker’s Augmented Reality Functionality in Its Mobile App

Earlier this year Warby Parker launched an augmented reality feature in its app that allows customers to digitally try on glasses from the comfort of the customer’s home.  Since the retailer cannot stock all of its inventory in its stores it is a great way to allow customers to “try-on” a broader range of products.  Warby Parker also noticed that customers typically take pictures of themselves while trying on glasses in-store and then they share those pictures with friends.  Customers can now do that easily with the retailer’s updated app.


Subscribe to our newsletter and get the latest retail insights & trends delivered to your inbox