Indigo9 Digital Inc.
About Consulting Services Retail Trends Blog
AboutConsulting Services Retail Trends Blog
Indigo9 Digital Inc.
Retail Trends Blog

Picture of a Walmart store

Featured Blog Post:

6 Reasons Walmart’s eCommerce Strategy is Winning

Browse the full collection of our blogs below

Subscribe to get the best of our blog delivered right to your inbox

Subscribe
Popular Blog Topics
  • Strategy & Growth 213
  • Trends 167
  • eCommerce 108
  • Customer Experience 51
  • Amazon 40
  • China 19
  • Canada 18
  • Book Recommendations 7
  • Millennials 7
e.l.f.’s Strategy for Staying on Top
e.l.f.’s Strategy for Staying on Top

If you have noticed that e.l.f. cosmetics is taking up more and more space in your makeup bag you are not alone. See why the beauty brand is winning the hearts and wallets of consumers.

Read More
Tricia McKinnonMay 28, 2025Strategy & Growth Comment
6 Successful Marketing Campaigns in Retail
6 Successful Marketing Campaigns in Retail

If you are building a brand or trying to turn one around then consider how some of the best in the business use marketing to drive sales.

Read More
Tricia McKinnonApril 30, 2025Strategy & GrowthComment
How a Popular Beauty Blog Turned into Glossier
How a Popular Beauty Blog Turned into Glossier

Learn about how Emily Weiss successfully turned her blog into a successful beauty company

Read More
Tricia McKinnonMarch 26, 2025eCommerce, Millennials, Strategy & Growth
4 Ways Retailers Get You to Spend More
4 Ways Retailers Get You to Spend More

If you are curious about how retailers get more and more of your paycheck then consider these four tricks they use.

Read More
Tricia McKinnonFebruary 27, 2025Strategy & GrowthComment
Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Aggressive store expansion and shrewd competitors are among several reasons Forever 21 had a fall from grace.

Read More
Tricia McKinnonJanuary 28, 2025Strategy & Growth Comments
5 Ways to Make Your Retail Store Grow Faster
5 Ways to Make Your Retail Store Grow Faster

Here are a few ideas that you can start working on today to give your sales a boost.

Read More
Tricia McKinnonNovember 27, 2024Strategy & GrowthComment
Aritzia’s Strategy, 5 Things You Need to Know
Aritzia’s Strategy, 5 Things You Need to Know

If you are curious about why Aritzia is so popular then consider these five elements of its strategy.

Read More
Tricia McKinnonOctober 29, 2024Strategy & Growth, CanadaComment
Why New Balance is So Popular
Why New Balance is So Popular

If you are curious about why everyone is wearing “dad shoes” then consider these three elements of New Balance’s strategy.

Read More
Tricia McKinnonAugust 27, 2024Strategy & Growth Comments
How Chick-fil-A Provides Exceptional Customer Service (With Examples)
How Chick-fil-A Provides Exceptional Customer Service (With Examples)

One of the keys to Chick-fil-A’s success is its customer service which landed it at the top spot on the American Customer Satisfaction Index.

Read More
Tricia McKinnonJuly 30, 2024Customer Experience Comment
4 Ways Retailers are Managing the Cost of Returns
4 Ways Retailers are Managing the Cost of Returns

With online returns spiralling retailers are taking several steps to get their costs under control.

Read More
Tricia McKinnonMay 27, 2024Strategy & Growth, eCommerceComment
Skims’ Strategy - 10 Reasons Kim Kardashian’s Brand Took Off
Skims’ Strategy - 10 Reasons Kim Kardashian’s Brand Took Off

Investors have taken notice of Skims, valuing the company at $4 billion.

Read More
Tricia McKinnonMay 9, 2024Strategy & Growth Comments
How Target Built 10 Billion Dollar Private Brands
How Target Built 10 Billion Dollar Private Brands

Over the last several years Target has introduced over 30 new private brands and many of them are widely successful.

Read More
Tricia McKinnonMay 3, 2024Strategy & Growth Comments
lululemon’s Strategy for Success, 5 Things to Emulate
lululemon’s Strategy for Success, 5 Things to Emulate

lululemon is a bright spot within today’s turbulent retail sector, growing fast and entering new categories.

Read More
Tricia McKinnonApril 23, 2024Strategy & Growth, Trends, Canada Comments
6 Reasons Walmart’s eCommerce Strategy is Winning
6 Reasons Walmart’s eCommerce Strategy is Winning

Walmart is the second largest online retailer in the United States. Learn about what’s driving the company’s eCommerce success.

Read More
Tricia McKinnonApril 9, 2024eCommerce, Strategy & Growth
Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company
Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Take a look at Starbucks’ strategy for success.

Read More
Tricia McKinnonApril 3, 2024Customer Experience, Strategy & Growth Comment
11 Things You Need to Know About Shein
11 Things You Need to Know About Shein

Shein is giving fast fashion heavyweights like Zara and H&M a run for their money, see why.

Read More
Tricia McKinnonApril 3, 2024Strategy & Growth, eCommerce Comments
15 of the Top Steve Jobs Quotes About Innovation
15 of the Top Steve Jobs Quotes About Innovation

Take a look at these quotes from Steve Jobs to get insight into the brilliant thought process of the man that co-founded one of the most innovative and successful companies in history.

Read More
Tricia McKinnonApril 2, 2024 Comment
What Retailers Can Learn From Sephora's Success
What Retailers Can Learn From Sephora's Success

Sephora’s success is a result of many factors including a focus on personalization, innovation and a loyalty program that is so good that it has more than 30 million members.

Read More
Tricia McKinnonMarch 27, 2024Customer Experience, Strategy & Growth
39 of the Best Sam Walton Quotes About Success, Innovation & More
39 of the Best Sam Walton Quotes About Success, Innovation & More

Sam Walton, who founded Walmart was an astute businessman with many words of wisdom that you can apply in your own career and life.

Read More
Tricia McKinnonFebruary 27, 2024Comment
The Reasons Behind Starbucks’ Great Customer Experience
The Reasons Behind Starbucks’ Great Customer Experience

For anyone who has tried to create a compelling customer experience they know it is not easy. But Starbucks has managed to do this across thousands of stores around the world.

Read More
Tricia McKinnonFebruary 13, 2024Customer ExperienceComment
Older
330 Adelaide Street West,
Toronto, ON, M5V,
Canada
tricia@indigo9digital.com
Hours

Connect

Contact us at: tricia@indigo9digital.com

Learn more about me at: www.triciamckinnon.com

Resources

About

Retail Trends Blog

Consulting Services

Privacy Policy


© 2025 Indigo9 Digital Inc.

Subscribe

Do you like this content? If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox