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Popular Blog Topics
  • Strategy & Growth 213
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Kanye West’s Yeezy Strategy: How to Create a $1.5 Bln Brand
Kanye West’s Yeezy Strategy: How to Create a $1.5 Bln Brand

West’s line with Adidas has been a hit and is expected to generate more than $1.5 billion in 2019

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Tricia McKinnonAugust 27, 2019Strategy & GrowthComment
How Alibaba is Using Tech to Disrupt the Home Sector
How Alibaba is Using Tech to Disrupt the Home Sector

Alibaba has opened a bricks and mortar home furnishing store that provides a peak in to the store of the future

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Tricia McKinnonAugust 22, 2019Trends, ChinaComment
Why Brands Should Consider the Marketing Potential of TikTok
Why Brands Should Consider the Marketing Potential of TikTok

In the two years since its launch, TikTok has already hit 500 million monthly active users

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Tricia McKinnonAugust 22, 2019TrendsComment
How Retailers Redesign Stores for Time Starved Customers
How Retailers Redesign Stores for Time Starved Customers

Retailers from Amazon to McDonald’s are focusing on store formats that emphasize convenience

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Tricia McKinnonAugust 22, 2019Trends, Customer ExperienceComment
How Amazon is Attempting to Make it Easier for Sellers by Cracking Down On Counterfeits
How Amazon is Attempting to Make it Easier for Sellers by Cracking Down On Counterfeits

The low barriers to entry for selling on Amazon has driven a proliferation of counterfeit items for sale on the site

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Tricia McKinnonAugust 22, 2019AmazonComment
How Retailers Like Glossier are Creating the Store of the Future (Photo Gallery)
How Retailers Like Glossier are Creating the Store of the Future (Photo Gallery)

Retailers are experimenting with all sorts of store formats to see which one will resonate best with customers

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Tricia McKinnonAugust 20, 2019Trends, Customer ExperienceComment
How Nike’s Subscription Service is Building Brand Loyalty at a Young Age
How Nike’s Subscription Service is Building Brand Loyalty at a Young Age

Nike represents the latest brand to join the subscription model trend.

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Tricia McKinnonAugust 20, 2019TrendsComment
How lululemon Figured Out How to Monetize a Healthy Lifestyle
How lululemon Figured Out How to Monetize a Healthy Lifestyle

Overtime lululemon has successfully got you to spend more money on a healthy lifestyle

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Tricia McKinnonAugust 20, 2019Trends, Customer Experience, CanadaComment
The Top Consumer Trends & How They are Impacting Retail
The Top Consumer Trends & How They are Impacting Retail

See how evolving consumer wants, needs and tastes are impacting retail

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Tricia McKinnonAugust 15, 2019TrendsComment
Why Brands Like Nordstrom are Investing in Experiences
Why Brands Like Nordstrom are Investing in Experiences

The experience economy is expected to reach $8 trillion by 2030

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Tricia McKinnonAugust 13, 2019Customer Experience, CanadaComment
Why Neighborhood Goods May be the Future of Department Stores
Why Neighborhood Goods May be the Future of Department Stores

Neighborhood Goods has raised $14.5 million to-date and has one store in Texas and will open another location in New York

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Tricia McKinnonAugust 13, 2019TrendsComment
How Primark is Pairing Experiential Retail & Low Prices to Succeed
How Primark is Pairing Experiential Retail & Low Prices to Succeed

Take a look at how Primark is focusing on experiences along with low prices to get customers coming back for more

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Tricia McKinnonAugust 8, 2019Customer ExperienceComment
Uber’s Next Big Move Into Retail: In-Car Shopping
Uber’s Next Big Move Into Retail: In-Car Shopping

Uber wants to make your next trip to the airport a better experience with in-car shopping. 

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Tricia McKinnonAugust 8, 2019Trends, eCommerce Comment
How Supreme & Yeezy Use Scarcity to Drive Sales
How Supreme & Yeezy Use Scarcity to Drive Sales

Robert Cialdini was on to something when he wrote: “people want more of those things they can have less of”.

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Tricia McKinnonAugust 8, 2019Trends, Strategy & GrowthComment
What Retailers Can Learn From the Fortnite Gaming Phenomenon
What Retailers Can Learn From the Fortnite Gaming Phenomenon

Here are four strategies brands can leverage from Fortnite’s groundbreaking success

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Tricia McKinnonAugust 8, 2019Trends, Strategy & GrowthComment
6 Examples of How Amazon is Trying To Dominate Apparel Sales
6 Examples of How Amazon is Trying To Dominate Apparel Sales

In 2019 Amazon surpassed Walmart to become the biggest seller of apparel in the US

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Tricia McKinnonAugust 6, 2019Amazon, TrendsComment
How Amazon’s Personal Styling Service Is Personalization on a Mass Scale
How Amazon’s Personal Styling Service Is Personalization on a Mass Scale

It looks like personal shopping is going mass.

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Tricia McKinnonAugust 6, 2019AmazonComment
Why Retailers Like IKEA are Renting Products to Customers
Why Retailers Like IKEA are Renting Products to Customers

Why buy when you don’t have to?

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Tricia McKinnonAugust 1, 2019TrendsComment
How eBay is Planning to Improve Fulfillment & Challenge Amazon
How eBay is Planning to Improve Fulfillment & Challenge Amazon

To offer a better customer & seller experience eBay is launching “Managed Delivery”

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Tricia McKinnonAugust 1, 2019Amazon, eCommerceComment
The Case for Setting Up an Incubator, Foot Locker & LVMH Have Done it, Should You?
The Case for Setting Up an Incubator, Foot Locker & LVMH Have Done it, Should You?

See what Foot Locker, LVMH and Walmart’s incubators are working on

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Tricia McKinnonJuly 30, 2019TrendsComment
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