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  • Strategy & Growth 213
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Using Marketing to Buy Growth, Why Casper is Struggling
Using Marketing to Buy Growth, Why Casper is Struggling

In nearly four years, by September 2019, Casper spent $423 million on marketing. That investment is higher than industry average and is not sustainable over the longterm

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Tricia McKinnonFebruary 27, 2020eCommerce, Strategy & GrowthComment
5 Strategies the Fastest Growing Retailers are Using to Succeed
5 Strategies the Fastest Growing Retailers are Using to Succeed

Here are of some of the strategies the fastest growing retailers are using to fend off the competition

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Tricia McKinnonFebruary 26, 2020Strategy & Growth Comment
Tim Hortons is Struggling to Win Over Customers, Here’s Why
Tim Hortons is Struggling to Win Over Customers, Here’s Why

A mix of declining product quality, a proliferation of new products that have missed the mark and spats between management and franchisees have caused Tim Horton’s woes.

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Tricia McKinnonFebruary 21, 2020Strategy & Growth, Canada Comment
Why Restaurant Delivery is Great for Consumers but Bad for the Bottom Line
Why Restaurant Delivery is Great for Consumers but Bad for the Bottom Line

In the U.S. between 2014 and 2019 restaurant delivery grew by 17% while restaurant visits remained flat. But delivery companies like Grubhub are struggling to be profitable

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Tricia McKinnonFebruary 10, 2020Trends Comment
Why Dollar Stores are Growing So Fast, With Thousands of New Store Openings
Why Dollar Stores are Growing So Fast, With Thousands of New Store Openings

Amidst cries of a retail apocalypse over the past decade dollar stores have been particularly resilient by employing four key strategies

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Tricia McKinnonFebruary 4, 2020Trends, Strategy & Growth Comments
Is Amazon the Next Great Brick & Mortar Retailer? 5 Reasons It’s Opening Stores
Is Amazon the Next Great Brick & Mortar Retailer? 5 Reasons It’s Opening Stores

Is it the best kept or worst kept secret that Amazon is slowly but surely becoming a brick and mortar retailer?  Amazon made its push into physical retail when it launched Amazon bookstores in 2015.

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Tricia McKinnonJanuary 30, 2020Trends, Amazon, Strategy & GrowthComment
Experiential Retail – 12 Essential Case Studies from Warby Parker to L’Oreal
Experiential Retail – 12 Essential Case Studies from Warby Parker to L’Oreal

As retailers struggle to drive traffic into their stores, experiential retail is heralded as a way to lure customers back Here are 12 proven case studies

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Tricia McKinnonJanuary 16, 2020Customer Experience
10 Ways Retailers are Transforming Excess Space
10 Ways Retailers are Transforming Excess Space

Many retailers face a difficult problem: what should they do with space that is not fully utilized? 

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Tricia McKinnonJanuary 14, 2020Trends, Canada
50 Powerful Retail Statistics You Need to Know
50 Powerful Retail Statistics You Need to Know

Retail industry statistics to keep you informed

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Tricia McKinnonJanuary 8, 2020TrendsComment
Personalization: How the Best Retailers Do It
Personalization: How the Best Retailers Do It

See how retailers are using personalization to win over customers

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Tricia McKinnonDecember 10, 2019TrendsComment
Canada Goose Reimagines Store Design With New Store Concept
Canada Goose Reimagines Store Design With New Store Concept

Canada Goose believes immersive retail experiences are the way forward

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Tricia McKinnonDecember 9, 2019Trends, Customer Experience, Canada Comment
The Top 10 Retail Trends in 2020 (Report)
The Top 10 Retail Trends in 2020 (Report)

The retail trends in 2020 you need to know about

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Tricia McKinnonDecember 4, 2019Trends Comments
The Retail Apocalypse is Dead: Why Online Sales Will Never Pass Brick & Mortar Sales
The Retail Apocalypse is Dead: Why Online Sales Will Never Pass Brick & Mortar Sales

Bricks and mortar retail is here to stay!

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Tricia McKinnonDecember 4, 2019TrendsComment
The Top 10 Business Ideas for Women: Pursue the Life You Want Today
The Top 10 Business Ideas for Women: Pursue the Life You Want Today

Use these business ideas for women to motivate you to start your own business today!

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Tricia McKinnonNovember 26, 2019TrendsComment
Looking for a Holiday Gift? Here are 12 Timeless Book Recommendations
Looking for a Holiday Gift? Here are 12 Timeless Book Recommendations

Books are the gifts that keep on giving. Give one of these books today!

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Tricia McKinnonNovember 19, 2019Book RecommendationsComment
What Experiential Marketing Is & Isn’t Plus Proven Tips & Examples
What Experiential Marketing Is & Isn’t Plus Proven Tips & Examples

Looking to take your marketing up a notch? Experiential marketing might be your best bet

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Tricia McKinnonNovember 12, 2019Trends, Customer ExperienceComment
14 Ethical Clothing Brands You Should Buy Today
14 Ethical Clothing Brands You Should Buy Today

What to buy clothing that is made with ethical and sustainable practices? Try these brands

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Tricia McKinnonNovember 11, 2019TrendsComment
20 Facts Proving Why Millennials are Struggling Financially
20 Facts Proving Why Millennials are Struggling Financially

Millennials, often discussed and sometimes misunderstood. See why they aren’t buying homes or cars

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Tricia McKinnonNovember 5, 2019MillennialsComment
The Top 10 Proven Tips for Marketing to Generation Z & 6 Unique Traits of This Generation
The Top 10 Proven Tips for Marketing to Generation Z & 6 Unique Traits of This Generation

If you are marketing to teens you need to read this

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Tricia McKinnonOctober 31, 2019Trends Comments
6 Amazon Proof Retail Sectors Where Retailers are Thriving
6 Amazon Proof Retail Sectors Where Retailers are Thriving

Want to know who is defying Amazon’s onslaught?

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Tricia McKinnonOctober 30, 2019AmazonComment
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