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6 Ways Amazon is Improving In-Store Shopping
6 Ways Amazon is Improving In-Store Shopping

As Amazon moves more into brick-and-mortar retail since its first store in 2015, a bookstore, it is on a mission to improve the shopping experience.

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Tricia McKinnonFebruary 8, 2022Strategy & Growth, Amazon, Customer ExperienceComment
Taco Bell’s Marketing Strategy, 6 Examples of When it Outperformed
Taco Bell’s Marketing Strategy, 6 Examples of When it Outperformed

If you are looking for a boost of creativity then consider these six marketing stunts Taco Bell has used to get everyone talking.

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Tricia McKinnonFebruary 3, 2022Strategy & GrowthComment
What Leading Brands are Doing in the Metaverse (10 Examples)
What Leading Brands are Doing in the Metaverse (10 Examples)

If you are curious about what your favourite brands are doing in the metaverse or if you want to get into the action yourself then consider the moves these top brands are making.

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Tricia McKinnonFebruary 1, 2022TrendsComment
How Retailers are Approaching Cryptocurrency
How Retailers are Approaching Cryptocurrency

For now, very few small and medium sized businesses in the United States accept cryptocurrency, less than 10%.

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Tricia McKinnonJanuary 27, 2022TrendsComment
Want to Market to Gamers? Here’s How Top Retailers Are Doing It
Want to Market to Gamers? Here’s How Top Retailers Are Doing It

In 2020 there was an estimated 2.7 billion active video game players in the world and the size of the video game market will pass $200 billion next year.

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Tricia McKinnonJanuary 24, 2022TrendsComment
The Growth of Amazon Aggregators, What You Need to Know
The Growth of Amazon Aggregators, What You Need to Know

Want to know more about Amazon aggregators, companies that are snapping up third-party sellers on Amazon, then this is for you.

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Tricia McKinnonJanuary 14, 2022Trends, AmazonComment
What You Need to Know About The Fresh Market’s Strategy & Growth
What You Need to Know About The Fresh Market’s Strategy & Growth

If you are curious about The Fresh Market and want to learn why it was voted America’s Best supermarket by USA Today then consider these six factors.

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Tricia McKinnonJanuary 13, 2022Strategy & GrowthComment
Figs’ Strategy & Growth: 8 Keys to its Success
Figs’ Strategy & Growth: 8 Keys to its Success

Figs’ growth and success is about more than stylish high waisted skinny fit scrubs. If you take a closer look you will see that the retailer has taken a page from the playbooks of other successful direct to consumer retailers.

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Tricia McKinnonJanuary 11, 2022Strategy & Growth, eCommerce Comments
50 Quotes to Uplift You!
50 Quotes to Uplift You!

While an inspirational quote can’t save lives it can give your mood just the boost it needs to give you a better start to the day.

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Tricia McKinnonJanuary 7, 2022Comment
2021 in Review: 10 of the Top Retail News Stories
2021 in Review: 10 of the Top Retail News Stories

Retailers are struggling to keep their heads above water and if you are curious about the challenges as well as the opportunities facing them then take a look at some of the top retail news stories of the year.

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Tricia McKinnonDecember 20, 2021TrendsComment
Dunkin’s Social Media & Marketing Strategy for Attracting Young Consumers
Dunkin’s Social Media & Marketing Strategy for Attracting Young Consumers

Dunkin’ was one of the first brands to really tap into the power of TikTok and has succeeded, painting a picture of what brands need to do to win over consumers on the platform.

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Tricia McKinnonDecember 17, 2021Strategy & GrowthComment
Athleta’s Strategy & Growth, What You Need to Know
Athleta’s Strategy & Growth, What You Need to Know

Despite heavy competition Athleta has carved out its own place in the athleisure sector, growing from a brand generating $37 million in sales in 2008 to a billion dollar brand today.

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Tricia McKinnonDecember 9, 2021Strategy & GrowthComment
The Top Ways to Grow a Direct to Consumer (DTC) Brand
The Top Ways to Grow a Direct to Consumer (DTC) Brand

Take a page from the playbooks of the following direct to consumer businesses who have figured out how to stand out from the crowd.

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Tricia McKinnonDecember 7, 2021Strategy & Growth, eCommerceComment
9 Things About Sweetgreen’s Growth & Strategy You Need to Know
9 Things About Sweetgreen’s Growth & Strategy You Need to Know

If you are curious about the hype surrounding Sweetgreen then consider these 9 facts about Sweetgreen’s strategy and growth.

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Tricia McKinnonNovember 26, 2021Strategy & GrowthComment
The Top 5 Retail Trends to Watch in 2022
The Top 5 Retail Trends to Watch in 2022

If you are curious about what’s going to happen in the retail sector in 2022, take a look at the top retail trends.

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Tricia McKinnonNovember 24, 2021TrendsComment
6 Reasons Why Ben & Jerry’s is a Leader in Diversity & Inclusion
6 Reasons Why Ben & Jerry’s is a Leader in Diversity & Inclusion

If you are curious as to why Ben & Jerry’s stands out in a crowd of corporations trying to figure out their own diversity, inclusion and social justice efforts then consider these six ways Ben & Jerry’s leads.

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Tricia McKinnonNovember 12, 2021Strategy & GrowthComment
The Top 10 Ways to Market a Retail Store
The Top 10 Ways to Market a Retail Store

While digital marketing often seems like your only option there are a number of other ways to market your store.

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Tricia McKinnonNovember 8, 2021Strategy & GrowthComment
Brooklinen’s Strategy & Growth: 7 Keys to its Success
Brooklinen’s Strategy & Growth: 7 Keys to its Success

The millennial favourite direct to consumer bedding brand launched in 2014 has continued to expand with the opening of its first store last year.

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Tricia McKinnonNovember 4, 2021Strategy & Growth, eCommerceComment
5 Lessons from The Honest Company’s Strategy & Growth
5 Lessons from The Honest Company’s Strategy & Growth

With sales in 2020 of $300.5 million The Honest Company is a good example of how a digitally native brand can achieve topline growth.

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Tricia McKinnonOctober 29, 2021Strategy & GrowthComment
Why Aldi is So Cheap, 6 Ways it Keeps Prices Low
Why Aldi is So Cheap, 6 Ways it Keeps Prices Low

If you are curious about how Aldi keeps its prices so low then consider these six actions it takes to keep its low cost image.

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Tricia McKinnonOctober 27, 2021Strategy & GrowthComment
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