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Popular Blog Topics
  • Strategy & Growth 213
  • Trends 167
  • eCommerce 108
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  • Millennials 7
Why Consumers and Advertisers Love Podcasts
Why Consumers and Advertisers Love Podcasts

Podcasts did not gain traction until 2014 when Apple launched its standalone podcast app

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Tricia McKinnonApril 3, 2018Trends
Marketing to Teens? 4 Things You Need to Know
Marketing to Teens? 4 Things You Need to Know

Born between 1996 and 2010 Generation Z is expected to eclipse millennials in spending power  

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Tricia McKinnonMarch 27, 2018
Chanel’s Instagram Strategy: Why Its Working
Chanel’s Instagram Strategy: Why Its Working

Chanel has figured out the secrets to success on Instagram

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Tricia McKinnonMarch 12, 2018
3 Reasons Why People Love WeChat
3 Reasons Why People Love WeChat

WeChat, founded in 2011, is China’s largest social media / messaging platform and is a killer app

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Tricia McKinnonMarch 7, 2018China
Marketing to Millennials: Creating the Types of Experiences They Want
Marketing to Millennials: Creating the Types of Experiences They Want

Technology will never replace the need for human connection, that is why millennials like experiences

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Tricia McKinnonFebruary 27, 2018Millennials, Customer Experience
How Important is Price to Customers?
How Important is Price to Customers?

94% of internet users said that a good customer experience is the number one reason for loyalty to a brand

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Tricia McKinnonFebruary 21, 2018
Why Email Marketing Is More Important Now Than Ever
Why Email Marketing Is More Important Now Than Ever

Changes to Facebook's algorithm are a reminder of how important it is to have your own marketing assets 

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Tricia McKinnonFebruary 16, 2018
Get Significantly More LinkedIn Profile Views with These 5 Easy Tips
Get Significantly More LinkedIn Profile Views with These 5 Easy Tips

Learn how to improve your chances of getting noticed on LinkedIn with five easy tips that work 

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Tricia McKinnonFebruary 12, 2018
3 Innovative Ways Alibaba is Shaping the Future of Retail
3 Innovative Ways Alibaba is Shaping the Future of Retail

Alibaba’s futuristic Hema supermarkets provide insight into how it is using digital to transform retail

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Tricia McKinnonJanuary 30, 2018eCommerce, Customer Experience, China
Why Online Retailers Like Warby Parker Are Opening Stores
Why Online Retailers Like Warby Parker Are Opening Stores

Consumers still want to touch and feel products before purchasing them causing direct to consumer retailers to open stores

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Tricia McKinnonJanuary 23, 2018eCommerce, Trends
3 Proven Sales Growth Strategies With Examples From Successful Businesses
3 Proven Sales Growth Strategies With Examples From Successful Businesses

Looking to accelerate your organization's sales growth? Here are three strategies that work

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Tricia McKinnonJanuary 18, 2018Strategy & Growth
Infographic: Selling to Millennials? Here's What You Need to Know
Infographic: Selling to Millennials? Here's What You Need to Know

Learn more about the spending power, habits and characteristics of the millennial generation

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Tricia McKinnonJanuary 16, 2018Millennials
Detailed Insights on The Top Digital Trends in 2018
Detailed Insights on The Top Digital Trends in 2018

See what challenges brands face from Amazon as well as other digital trends in 2018

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Tricia McKinnonJanuary 10, 2018Amazon, Trends
Infographic: The Top Digital Trends in 2018
Infographic: The Top Digital Trends in 2018

Summary of the top digital trends you should pay attention to in 2018

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Tricia McKinnonJanuary 10, 2018Amazon, Trends
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