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21 Ways to Increase Retail Sales
21 Ways to Increase Retail Sales

Looking for ideas for how to increase sales? Here are 21 ideas you should consider.

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Tricia McKinnonJuly 6, 2020Strategy & Growth Comment
The Top 5 Retail Trends to Watch in 2020 as COVID-19 Takes a Toll
The Top 5 Retail Trends to Watch in 2020 as COVID-19 Takes a Toll

Amidst all of the change and chaos its hard to keep up but if you are trying, here are five of the biggest trends impacting the retail sector today and in the future.

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Tricia McKinnonJune 25, 2020TrendsComment
Retail Trend to Watch: Steep Declines in Clothing Sales
Retail Trend to Watch: Steep Declines in Clothing Sales

Clothing and accessories sales in the United States are expected to decline by $100 billion this year.

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Tricia McKinnonJune 25, 2020TrendsComment
Retail Trend to Watch: Restaurants Struggle to Stay Afloat
Retail Trend to Watch: Restaurants Struggle to Stay Afloat

Nearly six million waiters, chefs, cashiers and other restaurant employees have lost their jobs in the United States since the pandemic began.

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Tricia McKinnonJune 23, 2020TrendsComment
Retail Trend to Watch: eComm Surges But is a Distant 2nd to Brick & Mortar
Retail Trend to Watch: eComm Surges But is a Distant 2nd to Brick & Mortar

Even with huge spikes in online orders the overwhelming majority of retail sales still take place in stores.

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Tricia McKinnonJune 16, 2020Trends, eCommerceComment
Retail Trend to Watch: Consolidation as Department Stores & Malls Shrink
Retail Trend to Watch: Consolidation as Department Stores & Malls Shrink

The retail sector is shrinking, literally. eMarketer estimates that retail sales in the United States will drop by 10.5% in 2020.

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Tricia McKinnonJune 15, 2020TrendsComment
Retail Trend to Watch: the Hollowing out of Mid-Priced Retailers
Retail Trend to Watch: the Hollowing out of Mid-Priced Retailers

Between 2012 and 2017 sales at retailers in the middle of the pricing spectrum increased by only 2% while sales at premium and price-based retailers increased by 81% and 37% respectively.

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Tricia McKinnonJune 11, 2020TrendsComment
How Disney Plus’ Marketing Strategy Set it Apart
How Disney Plus’ Marketing Strategy Set it Apart

Disney’s marketing and content have enabled it to amass 50 million subscribers in only five months.

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Tricia McKinnonJune 9, 2020Strategy & GrowthComment
The Keys to the Success of Gucci’s Turnaround
The Keys to the Success of Gucci’s Turnaround

If you are curious about how Gucci managed to turnaround its business and get back on top here are 8 keys of its success you should consider.

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Tricia McKinnonJune 8, 2020Strategy & GrowthComment
22 Proven Examples of How to Increase Online Sales
22 Proven Examples of How to Increase Online Sales

A seamless multichannel experience is clearly one of the keys to success but also consider these 22 examples as the ways the best in the eCommerce business are attracting and retaining customers.

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Tricia McKinnonJune 2, 2020eCommerce, Strategy & GrowthComment
The Next Big Retail Trend: Convenience Stores
The Next Big Retail Trend: Convenience Stores

With more dual income families many consumers are strapped for time. Sensing this retailers from Amazon to Starbucks are focusing on convenience.

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Tricia McKinnonJune 1, 2020TrendsComment
Anastasia Beverly Hills: 25 Tips for Creating a Global Brand
Anastasia Beverly Hills: 25 Tips for Creating a Global Brand

If you are curious about how Anastasia Soare built an empire consider these 25 tips for success from a compilation of interviews with the beauty maven herself.

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Tricia McKinnonMay 29, 2020Strategy & Growth Comments
Adidas’ Keys to Success, How it's Taking On Nike
Adidas’ Keys to Success, How it's Taking On Nike

No one can deny that Adidas is having its moment. But to understand how Adidas got here consider these seven keys to Adidas’ success.

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Tricia McKinnonMay 26, 2020Strategy & GrowthComment
Why Stores Still Play a Vital Role as eCommerce Surges
Why Stores Still Play a Vital Role as eCommerce Surges

It is not a coincidence that the retailers that are performing extremely well during the crisis have strong omni-channel capabilities. 

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Tricia McKinnonMay 25, 2020Trends, Strategy & Growth, eCommerceComment
Why Live Streaming is Becoming a Popular Way of Selling Products
Why Live Streaming is Becoming a Popular Way of Selling Products

In China, digital payments, livestreaming and eCommerce functionality are completely integrated within a single eCommerce platform fueling the growth of livestreaming

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Tricia McKinnonMay 19, 2020Trends, ChinaComment
20 Innovative Examples of Artificial Intelligence in Retail
20 Innovative Examples of Artificial Intelligence in Retail

Artificial intelligence (AI) is having a significant impact on the retail sector. See how companies from McDonald’s to Starbucks are using AI to increase sales

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Tricia McKinnonMay 19, 2020Trends Comments
Why Amazon & Walmart are Investing Heavily in India
Why Amazon & Walmart are Investing Heavily in India

With more than half a billion people going online in India in the past decade and 700 million more people expected to go online in India in coming years Amazon and Walmart are looking to capitalize 

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Tricia McKinnonMay 19, 2020Trends, eCommerceComment
PepsiCo Goes Direct to Consumer With Launch of New Websites
PepsiCo Goes Direct to Consumer With Launch of New Websites

PepsiCo is the first major CPG company to launch its own direct to consumer websites as a result of the crisis. 

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Tricia McKinnonMay 15, 2020TrendsComment
Dirty Lemon’s Marketing & Growth Strategy, How it Became a Success
Dirty Lemon’s Marketing & Growth Strategy, How it Became a Success

Dirty Lemon provides an interesting case study for how to carve out a market space through innovation, the right product market fit and savvy marketing. 

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Tricia McKinnonMay 14, 2020Strategy & Growth, eCommerceComment
Why Home Depot’s eCommerce Business is Outperforming
Why Home Depot’s eCommerce Business is Outperforming

Home Depot has recognized that its success online is tied to its success offline and has accordingly made large investments in both businesses

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Tricia McKinnonMay 11, 2020Strategy & Growth, eCommerceComment
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