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  • Strategy & Growth 213
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How to Grow Your Retail Brand, Lessons From Starbucks & Others
How to Grow Your Retail Brand, Lessons From Starbucks & Others

How do I scale my business is a question that has kept many CEOs up at night. A great idea, product or service is one thing, mass adoption is another.

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Tricia McKinnonFebruary 8, 2021Strategy & GrowthComment
10 Ways to Advertise Without Facebook or Instagram
10 Ways to Advertise Without Facebook or Instagram

It’s getting harder to standout on Facebook and Instagram. Here are some proven ways to find success using different marketing channels and methods.

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Tricia McKinnonFebruary 3, 2021Strategy & GrowthComment
The Best Words of Advice & Quotes from 6 Retail CEOs (Howard Schultz & More)
The Best Words of Advice & Quotes from 6 Retail CEOs (Howard Schultz & More)

Here are some words of wisdom from six time tested CEOs from the retail sector.

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Tricia McKinnonFebruary 1, 2021Strategy & GrowthComment
5 Fast Growing Retail Segments Poised for Success
5 Fast Growing Retail Segments Poised for Success

Discount retailers, eCommerce and home improvement are a few of several retail segments that are growing quickly.

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Tricia McKinnonJanuary 26, 2021Strategy & Growth, eCommerceComment
Gap’s Fall From Grace, How it Happened
Gap’s Fall From Grace, How it Happened

Gap’s decline is years in the making with 2019 sales down 24.8% from its 2014 fiscal year.

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Tricia McKinnonJanuary 19, 2021Strategy & GrowthComment
Amazon’s Ecosystem, How it Attracts and Retains Customers
Amazon’s Ecosystem, How it Attracts and Retains Customers

So why does it make sense for a retailer to offer photo storage and video streaming? Let’s call it next generation customer acquisition and retention.

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Tricia McKinnonJanuary 14, 2021Strategy & Growth, eCommerce, Amazon Comment
10 Lessons Retailers Learned from the COVID-19 Pandemic
10 Lessons Retailers Learned from the COVID-19 Pandemic

Rahm Emanuel, former Mayor of Chicago once said, “you never want a serious crisis to go to waste.” Here are some lessons you should consider in 2021 and beyond.

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Tricia McKinnonJanuary 8, 2021Comment
The Future of Brick and Mortar Retail, What to Expect
The Future of Brick and Mortar Retail, What to Expect

The pandemic feels like the great reckoning of brick and mortar retail but is it? Even during a time when online sales are surging brick and mortar retail is resilient.

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Tricia McKinnonJanuary 6, 2021Strategy & GrowthComment
What’s Social Commerce & Why it’s the Next Big Shopping Trend
What’s Social Commerce & Why it’s the Next Big Shopping Trend

Social commerce, think eCommerce meets social media, is seen as one of the next big shifts in the way we shop.

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Tricia McKinnonDecember 21, 2020Trends, eCommerceComment
What's the Future of Shopping Malls?
What's the Future of Shopping Malls?

The mall is dead. Or is it? In the face of unprecedented change and uncertainty it is easy to simplify what is on the horizon.

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Tricia McKinnonDecember 18, 2020Strategy & Growth, TrendsComment
Should I Sell on Facebook Shops? These are the Risks to Worry About
Should I Sell on Facebook Shops? These are the Risks to Worry About

Is Facebook Shops too good to be true? Here’s what you should be concerned about before you start selling on the platform.

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Tricia McKinnonDecember 15, 2020Strategy & Growth, eCommerceComment
6 Ways to Increase Restaurant Sales with Examples
6 Ways to Increase Restaurant Sales with Examples

From ghost kitchens to virtual cooking classes there is no shortage of ideas for new ways to grow in the restaurant industry.

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Tricia McKinnonDecember 1, 2020Strategy & GrowthComment
The Top 8 Retail Trends in 2021 to Watch (Report)
The Top 8 Retail Trends in 2021 to Watch (Report)

In 2021 it’s safe to say expect the unexpected but also pay attention to these eight retail trends that took off in 2020 and will be at the forefront in 2021.

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Tricia McKinnonNovember 26, 2020Trends, Strategy & GrowthComment
How Retailers are Innovating in 2020: 12 Examples
How Retailers are Innovating in 2020: 12 Examples

Here is a list of 12 initiatives you should take a look at as they provide insight into how retailers are innovating during this turbulent time.

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Tricia McKinnonNovember 17, 2020Strategy & GrowthComment
6 of the Top Omni-channel Trends Retailers are Using Successfully
6 of the Top Omni-channel Trends Retailers are Using Successfully

During what has been one of the most tumultuous years in history what has emerged from the devastation in the retail sector is the strength of omni-channel retailers.

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Tricia McKinnonNovember 17, 2020Trends, Strategy & GrowthComment
How the Luxury Sector is Changing, 3 Trends to Watch
How the Luxury Sector is Changing, 3 Trends to Watch

No one can dispute the importance of eCommerce to luxury sales anymore. Online sales are expected to represent up to 30% of luxury sales globally by 2025.

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Tricia McKinnonNovember 13, 2020Comment
The Top 8 Retail Trends in China To Watch
The Top 8 Retail Trends in China To Watch

China is expected to surpass the US to become the largest retail market in the world by the end of this year.

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Tricia McKinnonNovember 12, 2020Trends, China
McDonald’s Marketing Strategy, Why it's Travis Scott Collab Worked
McDonald’s Marketing Strategy, Why it's Travis Scott Collab Worked

While there was some opposition within McDonald’s to work with Travis Scott the promotion was so successful McDonald’s ran out of the ingredients featured in the Travis Scott meal.

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Tricia McKinnonNovember 9, 2020Strategy & GrowthComment
The Death of the Pure Play Direct to Consumer Retailer
The Death of the Pure Play Direct to Consumer Retailer

If you are starting out in retail you may chose to start out online but have your multi-channel retailing strategy in your back pocket.

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Tricia McKinnonNovember 5, 2020Strategy & Growth, eCommerceComment
7 Strategies for Successfully Competing Against Amazon
7 Strategies for Successfully Competing Against Amazon

If you are struggling with how to compete with Amazon don’t worry there is more than you can do than you realize.

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Tricia McKinnonNovember 2, 2020Strategy & Growth, AmazonComment
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