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Foot Locker’s Strategy to Stay Relevant in the Competitive Sneaker Market
Foot Locker’s Strategy to Stay Relevant in the Competitive Sneaker Market

If you are curious about how Foot Locker plans to come back from a disappointing 2020 and compete against a set of formidable competitors take a look at these elements of its strategy.

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Tricia McKinnonApril 12, 2021Strategy & GrowthComment
14 Facts About Clubhouse Retailers Need to Know
14 Facts About Clubhouse Retailers Need to Know

Recently Clubhouse insiders say that Twitter was in talks to purchase Clubhouse at a $4 billion valuation but the deal did not go through.

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Tricia McKinnonApril 1, 2021TrendsComment
Why Toys “R” Us Had a Fall From Grace & Filed for Bankruptcy
Why Toys “R” Us Had a Fall From Grace & Filed for Bankruptcy

While Amazon is often cited as the cause for Toys “R” Us’ demise, private equity played a bigger role.

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Tricia McKinnonMarch 29, 2021Strategy & Growth Comment
How to Increase Retail Sales Using Word of Mouth
How to Increase Retail Sales Using Word of Mouth

What makes word of mouth so powerful? It’s tailored to your wants and needs and it comes from a credible source.

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Tricia McKinnonMarch 22, 2021Strategy & GrowthComment
How Digital Native, Dirty Lemon Grew into a National Brand
How Digital Native, Dirty Lemon Grew into a National Brand

In the beginning Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products but found that path to be cost prohibitive.

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Tricia McKinnonMarch 19, 2021Strategy & GrowthComment
A Missed Opportunity, Serving the Size 14+ Consumer
A Missed Opportunity, Serving the Size 14+ Consumer

In 1980 the average size was size eight now 40 years later it is size 16 yet not many brands cater to this demographic.

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Tricia McKinnonMarch 19, 2021Strategy & GrowthComment
How to Win with Gen Z in Retail, Lessons from American Eagle Outfitters
How to Win with Gen Z in Retail, Lessons from American Eagle Outfitters

Teens have rated American Eagle as their 2nd favourite apparel brand after Nike but ahead of Adidas.

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Tricia McKinnonMarch 19, 2021Strategy & GrowthComment
4 Reasons Why the Resale Clothing Market is Growing Fast
4 Reasons Why the Resale Clothing Market is Growing Fast

Why buy new when you can buy used? That’s the question consumers are increasingly asking themselves when it’s time to freshen up their closets.

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Tricia McKinnonMarch 12, 2021TrendsComment
How Best Buy is Remodelling its Stores to Support eCommerce
How Best Buy is Remodelling its Stores to Support eCommerce

In a pilot Best Buy reduced selling square footage by nearly half to make room for picking and packing and other eCommerce activities.

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Tricia McKinnonMarch 11, 2021Trends, eCommerceComment
These 10 Retailers are Opening Stores in 2021
These 10 Retailers are Opening Stores in 2021

There are a few bright spots in the retail sector, Coresight Research estimates there will be 4,000 new store openings in the United States this year.

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Tricia McKinnonMarch 9, 2021TrendsComment
5 Entrepreneurial Success Stories in Retail to Inspire You
5 Entrepreneurial Success Stories in Retail to Inspire You

From Warby Parker to Spanx see how these retail businesses were born and the entrepreneurs behind them.

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Tricia McKinnonMarch 8, 2021Strategy & GrowthComment
Walmart’s Top 6 New Growth Opportunities
Walmart’s Top 6 New Growth Opportunities

Walmart is aggressively moving towards a number of growth opportunities. Many of these opportunities will seem eerily familiar because they are areas that Amazon foraged into a number of years ago.

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Tricia McKinnonMarch 4, 2021Strategy & Growth Comments
Why Popeyes’ Chicken Sandwich Launch is One of the Best in Retail History
Why Popeyes’ Chicken Sandwich Launch is One of the Best in Retail History

The launch of Popeyes’ chicken sandwich in 2019 is so legendary that people are still talking about it years later

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Tricia McKinnonFebruary 26, 2021Strategy & GrowthComment
How Digital Native, Bonobos Grew into a National Brand
How Digital Native, Bonobos Grew into a National Brand

Not too long after moving offline, Bonobos struck a deal in 2012 to sell its merchandise at Nordstrom.

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Tricia McKinnonFebruary 26, 2021Strategy & Growth, eCommerceComment
7 Reasons Your Retail Business is Failing
7 Reasons Your Retail Business is Failing

Amidst all of the destruction in the retail sector there are retailers that are thriving. If you are struggling to grow your retail business consider these seven mistakes that hold many retailers back.

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Tricia McKinnonFebruary 26, 2021Strategy & GrowthComment
5 of the Best Product Launches in Retail to Remember
5 of the Best Product Launches in Retail to Remember

What is the best way to launch a new product or service? It’s not as easy as it seems. Since consumers are inundated with hundreds of ads every day it can take a unique approach to standout.

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Tricia McKinnonFebruary 23, 2021Strategy & GrowthComment
4 Reasons to Sell Direct-to-Consumer Over Wholesale
4 Reasons to Sell Direct-to-Consumer Over Wholesale

There was a time when selling your products through a large multi brand retailer like a department store was the only game in town. But over the years there has been a shift away from wholesale.

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Tricia McKinnonFebruary 16, 2021TrendsComment
8 Facts About Peloton’s Marketing Strategy You Need to Know
8 Facts About Peloton’s Marketing Strategy You Need to Know

With over 4.4 million members much can be learned from Peloton’s approach to marketing.

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Tricia McKinnonFebruary 12, 2021Strategy & GrowthComment
How Price Conscious Consumers are Changing Retail
How Price Conscious Consumers are Changing Retail

On their own price conscious consumers may not have a lot of spending power but collectively they are playing an outsized role in who wins and loses in the retail sector.

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Tricia McKinnonFebruary 11, 2021Strategy & GrowthComment
The Future of Retail in Quotes by Top CEOs
The Future of Retail in Quotes by Top CEOs

Take a look at what some of the top CEOs in the retail industry have to say about the future of retail.

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Tricia McKinnonFebruary 8, 2021Strategy & GrowthComment
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